In October this year, NOO is wearing pink. Because breast cancer still affects many of us. Because early diagnosis is vital. Because it doesn’t just affect others. Because a woman affected by cancer is not just about her illness.

So we wanted to discuss this month with you on this subject and above all to take action through our BUY FOR HER program.

Because Her is also the one who fights against illness. Because Her is the one that society sometimes tries to summarize by her status as a patient and no longer a woman. Because Her, it’s her, it’s us, it’s you.

So, this month, for any order placed with NOO, our BUY FOR HER donations are sent to associations that support women with breast cancer via homewear pieces.

Thank you to all those who agreed to support us in this process: Noémie @maisonpepita, Julie @lesfranjynes, Elise @la.sage.femme, the Ma Parenthese association, the Etincelle association, @memecosmetics…

We can't wait to share with you their strong, moving testimonies, full of life and hope!

Meet on October 19 at 12:15 p.m.