French fashion brand specializing in sustainable lingerie and ready-to-wear
Founded in 2014, NOO is a French fashion brand of sustainable lingerie and ready-to-wear, designed to support women in all aspects of their lives. A modern, sexy, and free wardrobe, designed to last.
Our Mission
To empower women to define what is sexy.
Sexy for themselves, not for others.
Our Vision: the NOO wardrobe
NOO envisions a complete wardrobe — lingerie, ready-to-wear, homewear, swimwear, and essentials — designed to support women in all aspects of their lives.
• versatile
• for in & out
• from morning to night
• comfortable, bold, and stylish
Our collections express our desirable, modern, and committed vision of femininity.
Our promise: to create a versatile, sexy, and cool wardrobe. Season after season, NOO designs quality pieces that are easy to mix and match, and built to last. Graphic lingerie, iconic bodysuits, striking dresses, comfortable homewear, stunning swimwear... NOO cultivates its unique DNA, catering to all those who wish to freely express their sensuality, without compromising on comfort, boldness, and style.
Since 2019, NOO has been based in Marseille, where its creative and pattern-making studio is located. This is where collections take shape, from drawing to prototypes.
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Manifesto
Speak loudly. Or make silence your right.
Be powerful, gentle, or fragile, it's up to you.
Dance too late and laugh too loud.
Live without moderation.
Love him or love her, it doesn't matter.
Love yourself, unconditionally.
Today, tomorrow, and for much longer
Our Values
• FREEDOM
Clothes that liberate, never constrain.
A creative team that moves with instinct.
• BOLDNESS
An assumed, modern femininity, never a cliché.
Create without apology. Dare without overacting.
• CREATIVITY
Nourished by art, music, multiple perspectives.
Each collection like a new page to invent.
• QUALITY
10 years of sincere commitment.
Traceable materials, responsible workshops, unwavering standards.
• AUTHENTICITY
Speak truthfully, do better, evolve with humility.
Aim for a fairer fashion — for more bodies, more voices, more stories.
Our Commitments
To produce better, transparently and responsibly, in the Mediterranean basin, limiting transport. To design pieces that make you look amazing, all in the most sustainable way possible
DISCOVER OUR COMMITMENTS
NOO FOR THE PLANET
NOO, it’s a dressing room where you can feel free, confident and beautiful. Wild, sexy & free.
NOO Paris is a French fashion brand offering lingerie, ready-to-wear, swimwear, loungewear, and everyday essentials.
The brand envisions a complete and versatile wardrobe, with pieces designed to be worn both at home and out, from morning to night, at the office or for an evening out. Iconic bodysuits, stunning dresses, cozy pajamas—NOO supports women in all facets of their lives.
NOO Paris products are manufactured in workshops located around the Mediterranean basin (Tunisia, Turkey, Portugal…).
NOO materials and fabrics are primarily sourced in Europe (Italy, Turkey, France, Spain).
The brand favors partners selected for their expertise, transparency, and social and environmental commitments.
NOO is committed to a more responsible production approach, prioritizing short supply chains around the Mediterranean basin, certified European materials, and sustainable production.
A portion of the collections is labeled "NOO FOR THE PLANET," featuring pieces designed from more sustainable or recycled materials.
The brand is committed to continuous improvement, season after season.
NOO products are designed in our offices in Marseille, France, by our team of stylists and pattern makers. This is where collections come to life, from design to prototype.
NOO, it's a different take on fashion.
Freer, bolder, never stagnant.
At NOO, we challenge conventions. Lingerie and homewear are worn both indoors and out. Ready-to-wear follows the same logic: pieces designed to accompany all lives, without compromising on comfort, style, and audacity.
A strong aesthetic, inspired by the 90s.
Sustainable production around the Mediterranean basin.
And most importantly, a vision: to allow every woman to define her own way of being sexy.
