This privacy policy describes the personal data that is collected or generated (processed) when you use the website. It also explains how your personal data is used, shared and protected, the choices you have regarding your personal data and how you can contact us.

What personal data do we collect and when?

We ask you to provide us with certain personal data to provide you with the products or services you request. This is the case, for example, when you make purchases, contact our consumer service, request to receive communications, create an account, participate in our events, or when you use our site.

This personal data includes your:

  • Contact information, including name, email, telephone number and shipping and billing address;
  • User and account information, including your screen name, password and unique user identifier;
  • Personal information, city, and your purchase history;
  • Payment or credit card information;
  • Data about your physical characteristics, including your sizes
  • Personal preferences, including your wishlist, marketing and cookie preferences.

When you interact with our site, certain data is automatically collected from your device or web browser. More information about these practices is provided in the “ Cookies and Beacons ” section below. This data includes:

  • Device ID, call status, network access, storage and battery information;
  • cookies, IP addresses, referrer headers, data identifying your internet browser and its version, and web beacons.

Tools for managing the personal data we collect

When you use our site, we provide you with the required information in a timely manner or obtain your consent for certain uses. For example, we will collect your consent to use your location or send you notifications.

In many cases, your internet browser or mobile device will provide additional tools to allow you to control how your device collects or shares certain categories of personal data. For example, your mobile device or your internet browser contains tools allowing you to manage the use of cookies or the sharing of your location. We encourage you to become familiar with and use the tools available on your devices.

Why and how do we use your personal data?

We use your personal data for the following purposes:

To provide the site features and services you request

If you use our site, we will use your personal data to provide you with the product or service requested. For example, if you make a purchase on, we will use the contact information you provide to communicate with you about the purchase. If you contact our customer service, we will use information about you, such as shipping or payment information or information about the product you purchased, to help resolve your problem or answer your question.

To provide information about our products, services, events and other promotional purposes

If you agree, we will send you marketing communications and news about NOO products, services, events and other promotions. You can unsubscribe at any time after giving your consent.

If you are a current NOO customer (for example, if you have placed an order with us), we may use the contact information you provide to send you marketing communications about similar NOO products or services, where the applicable law permits (unless you have opted out). In other cases, we ask for your consent to send you marketing communications. We may use the information you provide to us, as well as information from other NOO products or services – such as your use of the site, your visits to or purchases from NOO pop-up stores – to send you personalized communications on products and services that may be of interest to you.

To operate, improve and maintain our business, products and services

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use this information for accounting, auditing and other internal purposes. We may use personal data about how you use our products and services to improve your user experience and allow us to detect technical or service problems and administer our site.

To protect our rights, our property, those of others, and ensure our safety and that of others

We may also use your personal data relating to the way you use our site to prevent or detect fraud, abuse, illicit use, violations of our Terms of Use, and to comply with court decisions, government requests or the law.

For research and analysis purposes

We use data about how our visitors use our site to understand consumer behaviors and preferences. For example, we may use information about how visitors to search and find products on this site to understand how best to organize and present our products in the NOO pop-up store window.

Other purposes

We may also use your personal data for other purposes; in such cases, we will provide you with specific information at the time of collection and seek your consent where necessary.

Legal bases

We process your personal data on different legal grounds, which depend on how you interact with our site.

  • When you purchase NOO products from our site, we need your personal data to fulfill our contract with you. For example, we need your contact and payment information to deliver your order to you.
  • We also rely on other legal grounds, such as our legitimate interests as a business, compliance with a legal obligation or the protection of your vital interests.

Sharing your personal data

Shared by NOO

NOO shares your personal data with:

  • NOO entities for the purposes and under the conditions specified above;
  • third party service providers processing personal data on behalf of NOO, for example for payments and credit card usage, shipping and delivery, hosting, email delivery, searches and analytics, brand management and product promotion, as well as for the administration of certain services and features. When we use the services of third party providers, we enter into contracts which require them to implement appropriate technical and organizational measures to protect your personal data;
  • any other third party if you have expressed your consent.

We may also transfer personal data concerning you in the event of an assignment or transfer of all or part of our activities or assets (including in the case of a reorganization, assignment, dissolution or dissolution). liquidation).

Protection and management of your personal data

International transfers of your personal data : The personal data that we collect (or process) for our site are stored in France .

Retention of your personal data : Your personal data will be retained for as long as necessary to achieve the purposes set out in this Privacy Policy, unless a longer retention period is required by applicable law. For personal data relating to product purchases, we retain it to comply with legal obligations (such as tax or sales regulations and for warranty purposes).

Your rights

You have the right to request: (i) access to your personal data; (ii) an electronic copy of your personal data (portability); (iii) the rectification of your personal data if they prove to be incomplete or inaccurate; or (iv) erasure or restriction of your personal data in certain circumstances provided for by applicable law. These rights are not absolute. In cases where you have provided us with consent to the processing of your personal data, you have the right to withdraw your consent at any time.

If you wish to request a copy of your personal data or exercise any of your rights, simply send us an email: .

Refusal of Direct Marketing

If you have a NOO account, you can refuse to receive NOO marketing communications by sending us an email via the site's contact form. You may also opt out by changing your email subscriptions by clicking the unsubscribe link or following the unsubscribe instructions included in the message. Alternatively, you can contact us using the contact addresses listed in the contact tab of the site.

Cookies and tags

NOO collects information, which may include personal data, from your browser when you use our site. We use various methods, such as cookies and beacons, to collect this information, which may include your (i) IP address; (ii) unique identification cookie, information cookie and information on the contents of your equipment to access certain characteristics; (iii) unique equipment identification number and equipment type; (iv) domain, browser type and language; (v) operating system and configuration; (vi) country and time zone; (vii) sites previously visited; (viii) information about your actions on our site, such as click behavior, purchases and preferences; and (ix) access times and referring URLs.

Third parties may also collect information from the site through cookies, third-party modules and widgets. These third parties collect data directly from your browser and the processing of this data is subject to their own personal data protection policies.

We use cookies and beacons to track our customers' usage of our site and understand their preferences (such as country and language). This allows us to provide services to our customers and improve their online experience. We also use cookies and tags to obtain general information about site traffic and interactions, to identify trends and obtain statistics, and to improve our site. There are generally three categories of cookies used on our site:

  • Functional cookies : These cookies are required for basic functionality of the site and are therefore always active. This corresponds in particular to cookies which allow us to recognize you when you visit our site during the same session or, if you wish, from one session to another. They allow you to establish your shopping cart and the payment procedure but also to ensure the security of exchanges and compliance with regulations.
  • Performance cookies : These cookies allow us to improve the functionality of our site by tracking their usage. In some cases, these cookies help improve the speed with which we process your request and remember the preferences you have selected. Refusing these cookies may result in less relevant recommendations and slower site performance.
  • Social network and advertising cookies : Social network cookies offer the possibility of connecting you to your social networks and sharing content from our site on social networks. Advertising cookies (from third parties) collect information to help tailor advertisements to your interests, both on and off our site. In some cases, these cookies require processing of personal data. Refusing these cookies may result in the display of advertisements that are not suitable or prevent effective connection to Facebook, Twitter or other social networks and/or prevent the possibility for you to share the content on social networks.

For a clear and up-to-date summary of each third party accessing your internet browser (via the NOO site or other sites), we recommend that you install a specific module providing this function. You can also choose to be alerted by your computer each time a cookie is sent, or you can choose to refuse all cookies. You can make these choices by accessing the internet browser settings on each of your devices. Every browser is different. Therefore, check the “Help” menu of your browser to understand how to modify your cookie settings. If you refuse cookies, access to many content on our site may be less efficient and some of our services may not function properly.

Changes to our Privacy Policy

Legislation and practices evolve over time. If we decide to update our Privacy Policy, we will post the changes on our site. If we materially change the way we process your personal data, we will provide you with prior notice or, where required by law, ask for your permission before implementing these changes. We strongly encourage you to read our Privacy Policy and check regularly for changes. This Privacy Policy was last modified in February 2019.

Questions and comments

We welcome all your questions, comments and concerns about our Privacy Policy and our privacy practices.

If you would like to give us feedback or have any questions or concerns, or if you would like to exercise your rights in relation to your personal data, simply send us an email: .

The contact details of our Data Protection Delegation are as follows: NOO- Personal data- 10 rue Saint-Jacques - 13006 Marseille

If you contact us regarding a complaint about your personal data, it will be handled with a view to resolving it in an efficient and timely manner. You also have the right to lodge a complaint with the competent supervisory authority in the country of your place of residence.


In France, Belgium and Germany.