"At NOO, we’ve spent the past 10 years designing collections that celebrate you — beautifully and responsibly. From the fabrics we select, to the location of our production partners, the transportation of our pieces, and our social commitments, we strive to make the most thoughtful decisions. And season after season, we push ourselves to do better. The road ahead is long, but we’re proud of how far we’ve come — and to be moving forward, step by step. Here is NOO's 2024 Impact Report."
OUR COMMITMENTS
Materials
Production
NOO FOR THE PLANET
Transportation
Audited workshops
Social Impact
At NOO
New stores
More responsible
More inclusive
ENVIRONMENT
Through our materials, our factories and even our packaging, we are moving step by step towards more responsible production, in order to reduce our impact on the environment.
MATERIALS
At NOO, everything starts with our materials. We source our fabrics primarily from Europe . The majority of these comply with the OEKO-TEX label , which guarantees the absence of harmful chemicals in textile products. Whenever possible, we reuse our remaining fabric stocks at the end of the collection. Each season, we increase the number of pieces made from recycled fibers and favor natural materials such as Ecovero® viscose. In the interest of transparency, we give you the opportunity to find the origin of our materials as well as their composition in each product sheet.
In 2024, our materials came mainly from…
Italy: 146 models
Türkiye: 64 models
France: 50 models
213 models made with material from the European Union in 2024. This is 15% more than in 2023.
PRODUCTION
Our production is entirely based around the Mediterranean. From our team in Marseille to our partner factories and suppliers, we keep our supply chain as close — and as low-impact — as possible. Whenever we can, we choose sea freight, which is significantly less polluting than air transport.
In 2024, our parts were produced mainly in…
Tunisia: 306 models
Portugal: 9 models
Türkiye: 7 models
99% of our production is carried out around the Mediterranean basin.
NOO FOR THE PLANET
Launched in 2020, the NOO FOR THE PLANET label identifies styles designed with intention and care for the planet. These include pieces made with French fabrics, upcycled materials, or fabrics containing at least 50% lower-impact fibers (such as recycled fibers, Ecovero® viscose, or organic cotton).
In 2024, 149 out of 330 styles earned the NOO FOR THE PLANET label — that’s 45% of our annual collection.
Of these 149 certified models, we are proud to have offered you:
- 50 models in French material
- 32 models containing at least 50% recycled fibers
- 30 upcycled models, i.e. made with fabrics left over from our previous collections
- 24 models containing Ecovero® Viscose , a viscose made from sustainable wood from FSC or PEFC certified forests
- 24 models created with fabric from an existing stock at our suppliers
TRANSPORTATION
In 2024, 99.9% of our goods traveled by boat , a much less polluting mode of transport than air travel. All NOO orders are packaged in 100% recycled and recyclable cardboard boxes . The cards we sometimes include in parcels are produced from certified paper and printed with solvent-free vegetable ink. We also offer a NO PACKAGING option, which allows you to limit the packaging of your orders.
SOCIAL
No commitment is complete without a conscious approach based on respect for people and resources. We are proud to work with audited workshops and to commit to causes that are close to our hearts.
AUDITED WORKSHOPS
To create your NOO pieces, head to our partner workshops around the Mediterranean, where our designers travel each season. We choose them for their expertise, transparency, and social and environmental commitments.
Oeko-Tex certified, our first Tunisian workshop is audited via the BSCI system (A rating) , which guarantees workers' rights in emerging countries: freedom of association, union rights, working hours and decent wages.
Also based in Tunisia, our second workshop is GRS certified , which means that it is committed to training its employees on environmental issues, controls its consumption of electricity, greenhouse gases and energy, and manages its waste responsibly.
Our Turkish workshop is SEDEX certified , a globally recognized accreditation that guarantees ethical and responsible sourcing and manufacturing practices.
SOLIDARITY COMMITMENT
Whenever we can, we get involved with associations to support women.
In 2024, for Pink October, we highlighted and supported the Ma Parenthèse association, a welcoming and support center for women with cancer, dedicated to meetings, discussion, well-being, and mutual aid. We donated 116 NOO homewear pieces from our previous collections to women fighting cancer.
INSIDE NOO
Co-founded 10 years ago by two women, Elissa Regnier-Vigouroux and Anaïs Laurent, NOO now employs 35 strong and passionate women , who work hand in hand to make you free, confident and beautiful.
Our headquarters, located in the heart of Marseille, gives everyone the opportunity to live in an environment close to nature.
80% of our team are full-time permanent employees.
GOALS
Marseille, Lyon, Bordeaux…
We plan to open 8 new stores by 2030.
See you in Marseille in summer 2025 for our first temporary pop-up!
70% of our pieces will be labeled NOO FOR THE PLANET by 2030.
By 2026, we are aiming for 60% more responsible pieces in our collections, while continuing to follow our NOO FOR THE PLANET charter.
At least 30% of our pieces available in size 48 by 2030.
And from 2025, we are committed to promoting the representation of all women through the choice of our models but also the content creators with whom we collaborate.
