Say hello to the first NOO denim!
We took time to design, develop and produce these jeans.
Because we wanted it to be really perfect. From its cut to its manufacturing, including its finishes.
Make it the new essential in your wardrobe.

We designed straight-cut, high-waisted jeans in 100% cotton denim to enhance all body types.
The perfect classic in its MID BLUE color, a medium blue wash.

And because it's the details that make all the difference, the buttons and the back pocket are adorned with our brand new monogram.
Fire, right?

Rather team light jeans?
Choose the LIGHT BLUE color, a light blue wash to match all your outfits.

Our production team found a certified factory in Morocco, equipped with all JEANOLOGIA machines.
This technology saves water when dyeing clothes and measures the eco-responsibility score of denim.

Great pride: our jeans have obtained the LOW IMPACT score, which means that the water consumption used for its manufacturing process is low and its energy impact is lower.