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For every order placed with NOO, you offer new panties to a woman in need and that's cool!
And this year, it is to the French Red Cross that we are providing our support.


Giving meaning to our daily work and supporting women...
All the women.
Making a concrete commitment to this cause that is so close to our hearts: this is what gave the impetus to our BUY FOR HER program.

By inquiring about the actions that we could take with associations on the ground, we were struck by the severe lack of new underwear for women in precarious situations. No second hand on these essential products even though the needs are numerous.

So, in January 2020, we implemented the BUY FOR HER program. From now on, for each order on the site or in store, NOO offers new panties to a woman in need. Today, buying from NOO means joining our commitment to women.


Since the launch of the Program, we have worked with several associations that help people in precarious situations. The French Red Cross will benefit from 21,580 pairs of pants this year, in order to help the women in precarious situations that it supports. A member of the world's largest humanitarian movement, the French Red Cross acts to unconditionally protect and rescue people in vulnerable situations, both on street corners and at the heart of global crises.

In 2021, it was the association “Les Restos du Cœur” that we provided our support. An association that we admire for its commitment to integration and its daily actions with people in difficulty.

We also donated 2,000 pairs of panties to the Agence du Don en Kind to help Ukrainian refugees at the instigation of the Digital Native Club.

In total in 2020, thanks to you, 24,793 pairs of pants were donated. For the year 2021, 44,620 pairs of pants were donated to these different associations.

It's only the beginning, but what's certain is that we don't intend to stop there...


In France, Belgium and Germany.